NINE OF 10 AMERICANS WOULD SUPPORT NEW LAWS TO BAN DRIVING WHILE TEXTING, ACCORDING TO NEW POLL

Driving While Texting as Dangerous as Driving After a Couple of Drinks, Say 91 Percent of Respondents


SAN JOSE, CA — August 7, 2007 — Nine out of ten (89 percent) American adults believe that sending text messages or emails while driving is distracting, dangerous, and should be outlawed, according to a new survey commissioned by mobile messaging service Pinger, Inc. and conducted by Harris Interactive®. Similar numbers (91 percent) of adults thought that drivers distracted by sending text messages or mobile email were as dangerous as drivers who had a couple of drinks.


Even though the overwhelming majority of adults thought driving while texting is dangerous, two in three adults (66 percent) who drive a car and have used text messaging said they had read text messages or emails while they were driving, and 57 percent of the same population admitted to sending text messages or emails from behind the wheel.


"We all know that distracted driving is dangerous, especially when drivers take their eyes off the road to text message," said Greg Woock, CEO of Pinger. "But, as these numbers show, people want to stay connected when they're on the go. Pinger allows drivers to be productive in a way that's safer."


Combined with a hands-free headset, Pinger's instant voice messaging service is a safer way for drivers to stay in touch from the road. By simply calling Pinger, saying the name of a contact, speaking their message, and then hanging up, drivers are able to send a message to any U.S. mobile phone while keeping their eyes on the road.


State governments are starting to address the dangers of drivers distracted by text messaging. The state of Washington passed the nation's first ban on texting while driving in May of 2007 and at least six other states including New York, California and Florida are considering similar legislation.

The survey also revealed that:

  • 64 percent of adults who admitted to sending text messages while driving were between the ages of 18 and 34, while only 6 percent were 55 or older
  • Men and women sent text messages while driving at equal rates

Methodology for Survey

This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus on behalf of Pinger between June 29 and July 3, 2007 among 2,049 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.


With a pure probability sample of 2,049, one could say with a ninety-five percent probability that the overall results would have a sampling error of +/- 3 percentage points. Sampling error for data based on sub-samples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.


About Pinger

Pinger was founded on the vision that using your voice to message should be as fast, simple and convenient as email or SMS. The patent pending Pinger service enables people, for the first time, to send instant voice messages to nearly anyone regardless of carrier or phone type. Founded in late 2005 by former Palm executives Greg Woock and Joe Sipher, Pinger has a proven management team who believes deeply in building simple products and services that just work. Located in San Jose, California, Pinger is privately held and currently recruiting smart people who like to create great products and have fun. For more information, visit www.pinger.com.


Pinger is a service mark of Pinger, Inc. All other trademarks and trade names are the property of their respective owners.


About Harris Interactive

Harris Interactive is the 13th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com.



Media Contact:
Pinger Press
(408)271-5731
press@pinger.com